Build pipeline with whitepaper leads

Whitepaper Lead

Fill your pipeline with

qualified prospects

With whitepaper Leads, you receive Marketing Qualified Leads (MQL) who fit your campaign-specific target group and have signaled an initial interest in your whitepaper topic by downloading a whitepaper.

from 59,00 € Cost per Lead

Configure now

Inform now

Efficient lead generation across all digital channels. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads

Large Decision - Maker Database

Always kept up-to-date and originating from the verticals in the Business.today Network. Pre-qualified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.

Persona Targeting

Precise lead generation through individual selection of B2B decision-makers based on specific persona and target group specifications .

Tailored Lead Variants

Configurable lead variants , depending on maturity level and marketing strategy as well as marketing content, e.g. white paper or webinar.

Qualification and Quality Assurance

Optimal qualification and quality assurance through a manual verification of each individual lead before handover.

Expertise From Over 1000 Campaigns

Customized campaign concepts through our expert consulting from Lead Generation to Nurturing to Closing the sale.

Guaranteed DSGVO-Compliant Data

Legal certainty and risk minimization through data handling and permission management on German servers and according to EU data protection guidelines.

Own your Lead Generation by configuring your whitepaper lead campaign individually

Configure your whitepaper lead campaign now

B2B Lead Generation with the Leadfactory and the Business.today Network

An efficient Lead generation that uses all digital channels is the basis for growth and new business. With individual Content Marketing Campaigns to Multichannel lead generation we deliver high-quality B2B leads – customer-specific qualified, differentiated according to level of interest and degree of maturity, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

IT management decision-maker

HR decision-maker

Manufacturing decision-maker

Marketing decision-maker

Logistics decision-maker

others on request

Whitepaper-Lead in detail

Product description	Marketing Qualified Lead (MQL) , with an initial interest in the topic. The leads come from the campaign-specific target group and have actively received a whitepaper from the campaign sponsor.
Funnel position	TOFU (top-of-the-funnel)
Billing	Cost per lead (CpL)
Channels	E-mail, native ads, newsletter ads, sponsored post, optional: telemarketing
Services of the LeadFactory	Identification of the target group based on the LeadFactory B2B database Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance) Campaign execution across all channels Qualification of the generated leads, as well as quality assurance and handover of the leads
Optional services from the LeadFactory	Qualifying questions (BANT) Account-Base Marketing (ABM) / Blacklist / Whitelist Special target groups on request Special lead export formats and exports in platforms (Convertr, Msight, Integrate) Call-to-Action
Record in CRM quality	Lead: Salutation, first name, last name, job title, position / function, telephone number, personalized e-mail address (exclusively company domains – no freemailers), social media account (if available) Company: Name, company name, company e-mail, website, address, industry, company size
Level of interest	A Marketing Qualified Lead has an interest in further communications, regarding a company’s products or services.
Declaration of consent	A declaration of consent is available. The lead is interested in receiving further information about the products and services or the company, by email or by telephone.
After the handover	Marketing has the task of using a content marketing approach to further develop MQL in the direction of SQL.

Learn more about Lead generation and content marketing with the Leadfactory

Download now

Reach the right contacts with the right content

Configure the whitepaper lead campaign now

This is how it works: Increase your sales success

by simplifying your marketing efforts

[rev_slider alias=”so-funktioniert-es-1″ /]

Choose the right package for your lead generation from our offer

Webinar Lead

(all target groups)

from 59 € CPL

Goal: You want to conduct a webinar and generate participants for it.

Reminder emails until the webinar date

Individual follow-up emails

Webinar hosting and moderation by LeadFactory

Qualification of the generated leads

Detailed webinar reporting

Channels : Email

Content: webinar, on-demand video, etc.

Configure now

Whitepaper Lead

(all target groups)

from 59 € CPL

Target: You have valuable content and want to generate leads with it.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : e-mail, native ads, etc.

Content: Whitepaper

Configure now

Registration Lead

(all target groups)

from 59 € CpL

Target: You have a cloud offering for which you need user registrations.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : Email

Content: Cloud offer, etc.

Configure now

Parallel to the on going campaign, you can also book a Sponsored Post on our vertical that matches the target group ( marketingleiter.today ; IT-Management.today ; business.today Network ; HR manager.today and Production Manager.today ). In this way, you generate additional attention and consequently further leads.

Satisfied costumers are our best reference

“Thanks to the high quality and quantity of the decision-maker leads in the LeadFactory database, we can now offer our many B2B customers and the market potentials even more targeted, stand-alone newsletter addresses at the highest specialist level.”

Marco proud, Managing Director TripleDoubleU GmbH

“LeadFactory is the best partner for acquiring new customers in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is the first choice. ”

Christine Stumpf, CMO Lupus Labs