Win users for your software solution

Trial / Registration Lead

Win users

for your software solution

Registration leads provide you with Marketing Qualified Leads (MQL) that match the campaign-specific target group and have indicated interest by actively registering for a campaign sponsor´s software solution.

from 59,00 € Cost per lead

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Efficient lead generation across all digital channels. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads

Large Decision-Maker Database

Always kept up-to-date and originating from the verticals in the Business.today Network. Pre-qualified, selectable and with a uniform taxonomy, e.g. position, function, company size and industry, etc.

Persona Targeting

Precise lead generation through the individual selection of B2B decision-makers based on specific persona and target group definitions.

Tailored Made Lead Variants

Configurable lead variants, depending on maturity level and marketing strategy as well as marketing content, e.g. whitepaper or webinar.

Qualification and Quality Assurance

Optimal qualification and quality assurance through a manual verification of each individual lead before handover.

Expertise From Over 1000 Campaigns

Customized campaign concepts through our expert consulting from Lead Generation to nurturing to closing the sale.

Guaranteed GDPR-Compliant Data

Legal certainty and risk minimization through data handling and permission management on German servers and according to EU data protection guidelines.

Win users for your software solutions

Configure the registration lead campaign now

B2B Lead Generation with the Leadfactory and the Business.today Network

Efficient lead generation using all digital channels is the basis for growth and new business. With individual content marketing campaigns for multichannel lead generation, we deliver high-quality B2B leads – customer-specific qualified, differentiated according to interest level and maturity, quality-assured and GDPR compliant.

Choose the optimal target group for your solutions

IT management decision-maker

HR decision-maker

Manufacturing decision-maker

Marketing decision-maker

Logistics decision-maker

others on request

Registration lead in detail

Product description	Marketing-Qaulified Lead (MQL) , with a registration for a specific service of the campaign sponsor (e.g. newsletter, webshop). The leads come from the campaign-specific target group and have actively registered for the campaign sponsor’s service.
Funnel position	MIFU (middle-of-the-funnel)
Billing	Cost per lead (CpL)
Channels	E-mail, native ads, newsletter ads, sponsored post, optional: telemarketing
Services of the LeadFactory	Identification of the target group based on the LeadFactory B2B database Activation of the target group via multichannel content marketing campaign (including campaign setup in lead intelligence, editing and layout of the campaign components, such as e-mail, landing page, sponsored post, campaign quality assurance) Execution of the campaign across all channels Qualification of the generated leads, as well as quality assurance and handover of the leads
Optional services from the LeadFactory	Registration service: qualification calls
CRM quality record	Lead: Salutation, first name, last name, job title, position / function, telephone number, personalized e-mail address (only company domains – no freemailers), social media account (if available) Company: Name, company name, Comapny e-mail, website, address, branch, company size
Level of interest	A Marketing Qualified Lead has an interest in further communications, regarding a company’s products or services.
Declaration of consent	A declaration of consent is available. The lead is interested in receiving further information on products and services or the company by email or telephone.
After the handover	Marketing and sales contact the leads. It is important to develop the lead personally and automatically and to make initial offers in order to be able to hold specific sales discussions.

Learn more about Lead generation and content marketing with the LeadFactory

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Reach the right contacts with your services and products

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This is how it works: Increase your sales success

by simplifying your marketing efforts

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Choose the right package for your lead generation from our offer

Whitepaper Lead

(all target groups)

from 59 € CPL

Goal: You have valuable content and want to generate leads with it.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : E-mail, native ads, etc.

Content: Whitepaper

Configure now

Registration Lead

(all target groups)

from 59 € CPL

Goal: You have a cloud offering for which you need user registrations.

Identification of the target group based on the LeadFactory B2B database

Multichannel content marketing campaign

Execution of the campaign across all channels

Qualification of the generated leads

Channels : Email

Content: Cloud offer, etc.

Configure now

Webinar Lead

(all target groups)

from 59 € CPL

Goal: You want to conduct a webinar and generate registrants for it.

Reminder emails until the webinar date

Individual follow-up emails

Webinar hosting and moderation by LeadFactory

Qualification of the generated leads

Detailed webinar reporting

Channels : Email

Content: Webinar, on-demand video, etc.

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Satisfied costumers are our best reference

“Due to the high quality and quantity of decision maker leads in the LeadFactory database, we can now offer stand-alone newsletter addresses to our many B2B customers and market potentials in a more targeted manner at the highest professional level.”

Marco Proud, Managing Director TripleDoubleU GmbH

“LeadFactory is the best partner for new customer acquisition in B2B, with its own high-quality address database and a highly automated system that saves an enormous amount of work. For lead generation via email campaigns, flanked by social media marketing, LeadFactory is first choice.”

Christine Stumpf, CMO Lupus Labs

„Wir arbeiten in der Adress-und Leadgenerierung mit der Leadfactory zusammen. Leistungsfähigkeit und Resultate überzeugen uns immer wieder von Neuem.“

Wolfgang Tittmar, Marketing Manager, Truphone Germany